'To design is to simplify things......To make better'
Nature Embedded: a Design Technology Experience
‘Nature Embedded: a Design Technology Experience’ is an exhibition consisting of fifteen different medias that range from the conventional calligraphy, expressive photography, tessellated murals and product installations, to the more unconventional and emerging medias that leverage ethnography, infographics, motion graphics and interactivity(s) to convey life’ myriad messages.
The Exhibition themed on the Human’s everyday and everyman relationship with Nature hopes to bring to attention the fact that cultures such as ours had once consciously built their lives around Nature’s ways by following Nature’s rhythms, tapping into Nature’s resources, and emulating Nature’s designs. In time, this process of following Nature around had come to become tacit, ubiquitous and sub-conscious.
In offering this tribute to Nature, the Exhibition finds it opportune to leverage Design and Technology as expressive tools with which to convey the idea of our intersections with Nature. And yet, remaining artistic as a celebration of Art as a mirror of Society.
Finally, the Exhibition also attempts to showcase the fairly systematic process that lies behind the use of a design cycle, deployed here from start to finish.
My responsibilities: Overall Technical coordination, planning with software development team and Guiding the overall User Experience (UX) Strategy, Designing user interactions.
Reference: http://www.dsource.in/dportal/naturembedded/
Point of view (POV) Installation:
Point of view (POV) is an interactive wall pro-jection installation, in which the user can experience a certain character’s view of the world around them.Through this installation we give a glimpse of how differ-ent animals actually perceive their surroundings taking into consideration on their eye level, visual color palette, speed of their actions, etc. For this installation experiment to have a diverse visual experiences, three specific species were taken into ac-count, having three distinct visual point of view scenari-os: land point of view, aerial point of view and underwa-ter point of view.
So the three animals selected for the scenarios are:
Dog - Land point of view
Even though being one of the most closely associated ani-mal with man, the dog’s perception of the modern world is quite unusual and distinct from man, with their perception of color being very different from other species.
Fish - Underwater point of view
Earth being covered with 3/4th by water, the viewpoint of the fish is like a whole different world altogether. The world of the marine life - from their visually stunning aquatic plants and reefs to the deeps dark trenches with unknown danger, is known to be a very hostile and beautiful environ-ment to experience.
Bird - Aerial point of view
The skillset of aviation of birds have assisted them to cover vast lands in a quick span of time. Birds also have a vibrancy in their vision all the more help them in capturing their prey even through long distances.
POV Installation - Case study slides:
Dog POV Walk Through Video:
Fish POV Walk Through Video:
Bird POV Walk Through Video:
